US beauty category demand forecast 2027: Global-to-U.S. Category Map
A global-to-U.S. directional 2027 beauty category forecast for skincare, sun care, makeup, haircare, fragrance, and bath-body, built from cited market evidence, evidence weights, and explicit assumptions.
prestige beauty pricing trends 2026: The New Value Rules for Premium Beauty
Prestige and mass beauty both grew 7% in H1 2026, but the pricing story is not flat. Fragrance, skincare, haircare, makeup, and body care now defend premium prices in different ways.